Libyan Vision is a leading marketing research and consultancy firm based in Libya. The company was founded initially in 2004 as Akakus and was re-branded in 2007 as Libyan Vision. We are the sole subcontractors for Neilson for RMS services since 2006. LV is committed to providing high quality, knowledge building consultancy and research information and analysis, to private and public sector clients, assisting towards greater business success. LV is Founded on Two...

We Offer our  Services in 3 Core Areas Marketing Research Strategy Consulting Training While each of the services are also offered as ‘stand-alone’, LV can ensure a continuum in the information analysis and utilization process through offering integrated programs of Market Research Information, Strategy Building and Training effectively bridging the gap between the primary analytical unit of grass-root market information and strategy implementation. Our...

Qualitative research at LV is conducted through Focus Group Discussions and one-on-one In-Depth interviews. It is based on high quality moderation with Focus Group discussions pre-piloted and verified prior to project commencement. Qualitative techniques utilize a range of projective and other techniques which allow us to delve deeply into the consumer mindset. Our approach to qualitative research is centred on both insight and actionability with a very strong...

The extensive experience of LV research consultants offers our clients the opportunity to drill into the specific area of the marketing mix which may be of relevance at a strategic or tactical level, in the context of a range of survey types. Research Types   Usage & Attitude Survey Segmentation Study Customer Satisfaction Research Branding Research New Product Development Concept...

What is Mystery Shopping? The Mystery Shopper technique is a research service whereby the researcher assumes the role of a customer in order to experience first hand what a customer would experience. In service industries where customer service is paramount, such as banking, airlines, fast food, government departments etc, this is a particularly useful research method. In this role, the researcher can see what staff do, what they say and how they react to the...

Our market research activities are comprehensive in terms of scope, survey types and research methods. Projects are customized to client and industry needs, and may be conducted either as ad hoc ‘one-off’ programs or tracking programs that allow evaluation and rapid-reaction adaptation to changing market circumstance over time. In conducting the research we cover consumers, managers, employees and retailers, as well as drawing desk-research information. Scope...

We follow strict quality control measures to ensure the efficacy of our research data and analysis. We have have quality testing measures in place during pre-fieldwork, fieldwork and post-fieldwork stages. Our quality control steps are listed below.   Selection of Interviewers Action Good listeners Interested and enthusiastic Hard working and energetic Interactive Careful Results Increased efficiency Elimination of errors/bias Speed-up of the research...