Quality Control

The steps we have taken to ensure quality research output

We follow strict quality control measures to ensure the efficacy of our research data and analysis. We have have quality testing measures in place during pre-fieldwork, fieldwork and post-fieldwork stages. Our quality control steps are listed below.

Libyan Vision Marketing Research

 

Selection of Interviewers

Action

  • Good listeners
  • Interested and enthusiastic
  • Hard working and energetic
  • Interactive
  • Careful

Results

  • Increased efficiency
  • Elimination of errors/bias
  • Speed-up of the research process with minimum disruptions
  • Flixibility and Adaptibility to different research methodologies

Training of Interviewers

Action

  • Training in local Language
  • 2-3 training sessions per interviewer
  • Small training groups (6-8 persons)
  • 2 practice questionnaire per interviewer
  • Participation by HQ if necessary

Results

  • Increased comprehension
  • Standardization of work
  • Exposure to various interviewing skills and techniques
  • Allows assessment of interviewers before fieldwork proper

Accompanied Interviews

Action

  • Accompaniment by fieldwork manager/supervisor on first day of interviewing
  • Observation of

- Random walk procedure
- Eligibility quotas
- Recording on contact sheet
- Presentation at the doorstep
- Asking questions/probing
- Skipping
- Use of aid material, etc.

Results

  • Ensures understanding of the questionnaire
  • Guaratees standardized interviews
  • Enhances interviewer participation and involvement

Back-Checking/Editing Controls

Action

Minimum 20-25% back-checking
Integral part of field management during fieldwork proper
Daily back-checking
100% of questionnaires edited on a daily basis
Immediate feedback to interviewers
All suspect sorted out and checked

Results

Enhances quality of data
Advoides interviewer misunderstanding
Same-day diagnosis of fraudulent interviewers

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